Marketing Automation Specialist

Location: Cleveland, OH

Type: Full Time

Min. Experience: Entry Level

Fathom is searching for a Marketing Automation Specialist to join our growing family!  We are seeking a driven individual who is looking to make a BIG impact in growing Fathom and our clients' businesses. 

Responsibilities:

  • Execute with excellence on the client’s nurture programs
  • Assist in the development of client strategy and testing/optimization plans
  • Build, test and execute on emails, forms and landing pages with the capability of customizing each to support client marketing initiatives
  • Report on the impact of the client’s nurture program and provide key insights, utilizing A/B testing tools and putting optimization plans in place in order to maximize consumer response rates and increase client conversions
  • Be a thought leader within the agency through the development of case studies and ongoing best practices of the agency’s marketing automation effort

Qualifications:

  • B.S. or B.A. degree in Marketing, Advertising, Communications, or equivalent professional experience
  • 1+ years of Marketing experience desired, B2B experience preferred
  • Experience with email marketing campaigns, and interactive media
  • Experience working with known Marketing Automation Platforms such as Marketo, Hubspot, ExactTarget, Eloqua, Silverpop, Pardot, SharpSpring, etc.
  • Must be able to speak to and demonstrate knowledge in the digital marketing field 
  • Strong communication skills with the ability to manage people and personalities at all levels of the organization, with a ‘can do / consultative’ approach
  • Excellent attention to detail
  • Strong project planning and execution skills, with strong sense of project ownership and ability to anticipate possible roadblocks and provide viable solutions
  • Excellent organizational skills with the ability to prioritize, multitask and manage time effectively, and keep schedules and projects in order and up to speed
  • Basic understanding of HTML
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