Paid Media Strategist

Location: Cleveland, OH

Type: Full Time

Min. Experience: Mid Level

Fathom is searching for a Paid Search Strategist to join our expanding team! This position requires a go-getter attitude, as there is plenty of autonomy, growth opportunity and room for advancement. We’re looking for someone with an analytical, data-driven mind that thrives in a fast-moving environment. Think you have what it takes?

Responsibilities

  • Write copy, perform keyword research, run search query reports, monthly/weekly reporting, analyze and identify trends and new campaign creation
  • Troubleshoot, optimize and execute paid search campaigns
  • Running display campaigns outside of Google Display Network.
  • Ensuring PPC best practices are being followed, campaigns are well optimized.
  • Comfortable speaking directly with clients on performance and strategy
  • Prepare monthly internal and external reports and assist in analyzing key metrics.
  • Proactively make strategic campaign recommendations

 

Qualifications:

  • Associate’s or Bachelor’s degree (preferred), but professional Internet, marketing or computer experience may be accepted
  • Mentorship of Paid Specialists
  • Experience with web analytics (Web Trends, Google Analytics, etc.) a must
  • 3-7+ years managing paid search campaigns via Google AdWords and Microsoft AdCenter
  • Google AdWords Certified
  • Experience with running display advertising campaigns
  • Candidates should be flexible and proficient at following directions from an Account Executive
  • Must have excellent attention to detail and the ability to effectively multi-task
  • Experience with keyword research, keyword research tools and keyword selection
  • Excellent verbal, written and presentation skills
  • Advanced knowledge of Excel
  • Excellent organizational skills and an ability to manage multiple people and projects

 

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