Director of SEO

Location: Cleveland, OH

Type: Full Time

Min. Experience: Senior Manager/Supervisor

The Director of SEO is accountable for leading and growing the SEO team within the Fathom solutions organization. This includes working with team members to develop SEO’s POV, process and product. The Director is responsible for ensuring our account teams have the tools needed to meet client business goals and objectives. This person will have excellent leadership skills with the ability to lead and grow the SEO team in adherence to Fathom’s culture.

The Director of SEO is accountable for monitoring the SEO landscape, keeping up-to-date on industry trends, and proactively providing solutions that could drive more revenue for our clients.

Potential candidates will have proven success in driving revenue for clients with their knowledge of SEO and other facets of digital marketing, and must possess a wide range of leadership and consulting skills including:

  • Having the ability to speak to and demonstrate knowledge in the digital marketing field (Email/Marketing Automation, Paid Media, Display, Social Media, etc.)
  • Strong interpersonal and communication skills, with the ability to communicate strategies and plans to clients in a clear and effective manner
  • Combining both creative and analytical sides of marketing in order to test and measure results of our performance
  • Knowing what type of content works best, how it affects the user experience, and how to drive results utilizing SEO expertise
  • Ensuring superior quality throughout engagements
  • Being an effective communicator who brings simplicity to complex solutions.
  • Experience managing and supporting a team of SEO experts
  • Experience in change management processes both internally and externally
  • Supporting the sales team on pitches, closing deals and continually educating Client Services on SEO and its impact for clients
  • Working closely and effectively with other areas of the business – Client Services, Solutions, Operations
  • Directly supporting the SEO team

Requirements

  • 5+ years of experience in digital marketing, 3+ working directly with SEO
  • Bachelor's degree, preferred
  • Aggressiveness, bias for action and commitment to execution
  • Entrepreneurial vision and success growing a business and/or new product line
  • Outstanding leadership qualities demonstrated by excellent communication, presentation skills and enthusiasm to take on difficult initiatives
  • Strong attention to detail 
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