Paid Search Specialist

Location: Cleveland, OH

Type: Full Time

Min. Experience: Entry Level

The Paid Search Specialist role requires a go-getter attitude, as there is plenty of autonomy, growth opportunity and room for advancement. We’re looking for someone with an analytical, data-driven mind that thrives in a fast-moving environment. Think you have what it takes?

Responsibilities:

  • Common Tasks - Ability to write ad copy, perform keyword research, run search query reports, monthly/weekly reporting, analyze and identify trends, and new campaign creation
  • Troubleshoot, optimize, and execute Paid Search campaigns
  • Ensure PPC best practices are being followed, campaigns are well optimized
  • Comfortable speaking directly with clients on performance and strategy
  • Prepare monthly internal and external reports and assist in analyzing key metrics
  • Proactively make strategic campaign recommendations

Qualifications:

  • Associate’s or Bachelor’s degree in Marketing or Business, preferred
  • Excellent Microsoft Excel skills
  • Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach
  • Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
  • Web programming skills are a plus but not required
  • Excellent analytical skills
  • Outstanding customer service skills
  • Ability to work independently and within a team environment
  • Strong independent decision-making, organizational, planning and problem-solving skills

 

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