Marketing Manager

Location: Cleveland, OH

Type: Full Time

Min. Experience: Experienced

Fathom is searching for a Marketing Manager to join their team. In this role, you will be responsible for focusing on driving Fathom’s brand, tactical marketing strategy execution, and mentorship of junior team members. This is a leadership role, but will also require a fair amount of rolling up your sleeves. 

 

Mission

  • Take hands-on approach to working with Fathom’s strategists and leadership team to design and execute marketing strategies
  • Oversee the activation of Fathom’s inbound lead generation efforts executed by Fathom specialists
  • Directly support initiatives and activities to assist the sales organization
  • Project management and coordinating tasks among teams to drive progress
  • Reporting web analytics, lead flow, campaign ROI
  • Drive insights and action through the assembly, analysis and reporting of data from a variety of platforms including, but not limited to Google Analytics, Salesforce, Marketo, etc.
  • Coordinates creative direction and implementation 
  • Identify and capitalize on trends and shifts in the marketplace
  • Coordinate content creation efforts across all Fathom business groups
  • Develop a system for capturing the best client success stories and develop collateral to be used in Fathom marketing efforts

 

Requirements

  • 4+ years of experience in marketing, preferably digital
  • Bachelor's degree, preferred
  • Aggressiveness, bias for action and commitment to execution
  • Entrepreneurial vision and success growing a business and/or new product line
  • Outstanding leadership qualities demonstrated by excellent communication, presentation skills and enthusiasm to take on difficult initiatives
  • Strong attention to detail 

 

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