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Marketing Automation Consultant

Fathom's Marketing Automation Consultant assists with all marketing automation systems and processes, including their design and development. In this role, you will work closely with cross-channel experts to develop integrated strategies utilizing deep marketing technology and technical experience to identify trends and opportunities to drive revenue and client growth.

 

responsibilities of a marketing automation consultant

  • Design, implement, and manage functional solutions to complex business problems, including system enhancements and data integrations from technical requirements to user acceptance testing and successful implementation and usage
  • Manage roadmap to optimize marketing systems, data, and operational processes to support critical business objectives
  • Create, maintain, and deliver training, documentation, processes, practices, and tools needed to enhance marketing productivity
  • Establish and maintain scalable processes that ensure best practices in lead generation, lead routing, and database management
  • Analyze marketing and sales data to develop insights and make recommendations for strategic optimization
  • Monitor and forecast client ROI and goals
  • Create and optimize marketing automation and lead nurturing processes through email, while recommending integrated strategy opportunities to our teams across content, paid media, social media, etc.
  • Collaborative approach and effective communication: technical proficiency is a requirement, but you must also be able to process feedback, ask questions for additional detail, and explain technical elements to non-experts

 

required qualifications

  • Bachelor’s degree in marketing or analytics preferred; equivalent work experience accepted
  • Strong work ethic, keen attention to detail, and an ability to work effectively on multiple projects under tight deadlines
  • Experience working directly with marketing automation platforms
  • Expert understanding of digital marketing and marketing technology including systems and data integrations
  • Knowledge of API/Webhook usage
  • Development experience, including knowledge of HTML, CSS, and Javascript
  • Experience with Salesforce or equivalent CRM; database management
  • Knowledge of Adobe or Google Tag Manager including cookie usage to enhance user experience
  • Experience with user acceptance testing (UAT) and close partnership with IT support peers is strongly preferred
  • Background in email and marketing automation
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